midi.is

The Iceland Expo Pavilion
Iceland's beauty in a stunning 360 degree movie  shown in Silfurberg hall

The pavilion features a unique 360 degree film where the walls and ceiling form a visual unity. The film was produced by Sagafilm.

The film reveived much acclaim at the workld fair in Shanghai in 2010 and at the Frankfurt book fair in 2011.
Almost three million people have already seen the film

Screenings in Harpa begin on June 28th in Silfurberg hall.

For the first time this summer,  Icelanders, and those visiting Iceland will have the chance to experience the atmosphere of the Iceland Expo Pavilion which was designed for the Wold fair in Shanghai in 2010. The pavilion was then raised again for the Frankfurt book fair in 2011.  Now, it‘s Iceland‘s turn.

Inside the pavilion there will be a screening of an Icelandic film in 360 degrees produced by Sagafilm. The film, which is fifteen minutes long, presents Iceland in all its diversity. Footage from both city and nature is projected onto the four sides and the ceiling of the pavilion, together forming a cube that surrounds its guests.

New technology, developed by Sagafilm, was used in the filming. Five interconnected cameras shot Iceland to form a unique cinematic experience never seen before in Iceland. The aim of the film is to create a simple but impressive world of wonders that makes visitors stand still and take a deep breath to experience Iceland in a new manner. Walls and ceiling form a living visual unity reflected in the nation‘s strong connection to nature‘s forces.

The music score of the film is by Hilmar Örn Hilmarsson and is an inseparatable part of the project.

The Expo Iceland Pavilion project began in the autumn of 2008 when it was decided that Icelandi would take part in the Shanghai world fair in 2010. The Icelandic Ministry for Foreign Affairs advertised a contest regarding the design of the pavilion where strict financial boundaries were set. Many proposals were sent and one was chosen.

The size and shape of the pavilion demanded simple but effective solutions. The unbridled nature of Iceland was transported to Shanghai and released in the Iceland pavilion. Visitors received Icelandic water upon arrival and the air was cooled down to resemble an Icelandic summer‘s day by the sea. The Icelandic water and temperature created an oasis in the scorching Shanghai heat and the pavilion proved such as success that it was crammed with visitors from morning until evening.